Have you ever visited a website only to sit and wait? It’s almost as if the image on the page is being drawn on line by line. Depending on your familiarity with the website and/or person associated with said website, you may stay and wait or you may click the back button, onto a website that doesn’t make you wait. We are all very, very busy and always in a hurry! (I live in Jersey where people just may race to their own funerals!)
Why So Slow?
So why do some images load so. darn. slow. ly…? Well, I can give you two very common reasons, one of which I will go over in this blog post, the other I’ll save for another day.
First, web hosts. That will be your Bluehost, GoDaddy, WPEngine, Network Solutions, or my favorite, Siteground. They are NOT all the same! (Yes I do lecture a bit about this so we will save that for another post.)
Second, and what I’ll be talking about here, is image size. The problem comes when someone has a picture that is large enough to fill your flat screen TV in your family room, but they are using it in a blog post on your computer screen – or worse yet, your mobile device! That’s like lifting a 50-pound watermelon every time you want a slice!
So What Do I Do?
First, you’re going to Re-Size the image. There is no reason you need that image to be 4000 pixels wide! Also, remember, your host is most likely NOT giving you an unlimited amount of space to store these images on their servers. At some point they will start to charge you more money. Think of it as a storage locker – the larger lockers are, understandably, more expensive than the small ones.
Check out BulkResizePhotos.com – it’s online, free and easy to use! Check out all the different options they have.
Next, you’re going to Optimize the smaller image. Yes, it’s great that you made it smaller – hopefully very close to the size that you will be using on your website, but that file size can still get smaller!
This is my go-to for this, they even have a plugin for your website, but I prefer to optimize the images myself before uploading to my, or my clients’, websites. TinyPNG.com
See For Yourself
In this video I show you how to use both of the tools I have just mentioned. In my example I resize and optimize one photo, but both these sites make it easy for you to do this in bulk, saving you tons of time!
Now Go Try it Out!
I really hope you give this a shot! Have you been optimizing your images already? If so, I’d love to hear what you have been doing. And if you haven’t, are you going to start?
Please share below.